Strategic business planning made simple.

Done-for-you tools and templates to help you build, scale, or streamline your business.


Business success without all the stress.

Simplified Biz combines the structure, rigor, and discipline from the corporate environment, with the speed, innovation and energy of entrepreneurship to become even more successful, faster.

Strategic Planning

Define your overall business, product, function, or segment strategy.  Make clear decisions on resources and trade-off’s to pursue this strategy.

Business Management

How organized or systemized is your back end? 

Operating Model

Define your operational cadence: how you’ll operate the business and deliver value to your customers. 


I live in Connecticut with my husband, dog, and two little girls. I'm in a senior HR strategy role at a Fortune 5 company by day and an entrepreneur and certified professional coach by night.

I've been mentioned in books "Pivot: The Only Move That Matters Is Your Next One" by Jenny Blake (2016) and "Back to Human: How Great Leaders Create Connection in the Age of Isolation" by Dan Schawbel (2018).

In what seems like a previous life, I Co-Founded FitFluential, have been published in Forbes, was a Runner Up for Fitness Magazine’s “Best Personal Trainer Blog” and was featured in the magazine. In addition to being named one of the Millennial 100 in 2017, I've attended events at the White House and rang the NASDAQ bell with a group of entrepreneurs while I was with the Young Entrepreneur Council (YEC).

I blogged and consulted full time for a few years before accidentally finding a passion for Human Resources and re-entering the corporate world. Over the past few years, I've been promoted multiple times, managed people, managed million dollar projects, millions in direct expenses, and consulted senior executives directly responsible for billions in revenue.

While working full time, I started a productivity blog and with just a few hours per week, grew it to reach 2M people per year. I ultimately sold that blog within just 2 years of starting it.

In every role I've had, company I've owned, or client I've worked with, one thing has been consistent: I deliver results without working 80 hour weeks. I'm able to organize and systemize work in a way that allows me flexibility and freedom, without sacrificing success.